In September of 2013, a satirical online video made waves throughout Vancouver. Titled “How to be a Vancouverite”, the video lovingly poked fun at the city by outlining a list of 29 Vancouver stereotypes that are familiar to anyone who’s spent time in the Lower Mainland. Being health-fad obsessed, doing yoga, dressing like hipsters, and incessantly complaining about the weather all made the list, and painted a caricature of Vancouverites as selfish, vain, image-conscious and lacking substance.
Six months later, Postmark opened its doors on the edge of Railtown, and one could be forgiven for thinking that the proprietors copied their business plan from that satirical list.
They have a wider variety of apparel and accessories than they do beers. In their first three years of operation, they have somehow managed to make a half dozen collaboration brews with local Vancouver companies, lifestyle blogs, and boutique festivals (#brands), but damned if we couldn’t find a single collaboration with another local brewery. Their Instagram gets updated more often than their tap list by a factor of 20, and could easily be taken over by Socality Barbie without anyone noticing the switch.
And yet, for all the ways they embrace those aspects of Vancouver that outsiders love to hate, for all the superiority they seem to exude from their pores, it’s hard not to enjoy paying them a visit. Their brewery and restaurant scored second on our list for experience, and it’s not hard to see why. The atmosphere is beautiful, with the brewing tanks peeking out at you from behind a wall of wine barrels, the walls of warm brick extending up to the cavernously high ceilings, and the cozy fireplace seating and private party tables tucked into the walls. It all just sort of works to leave you feeling like you’re treating yourself just by being there.
Of course, if their beer didn’t hold up, Postmark could easily be another Dockside: all image and experience with no substance. But thankfully that’s not the case, as the brewery delivers a reasonably reliable lineup of fine drafts. Their raspberry session ale stands out as one of their better brews, while their table saison and stout are both decent mainstays as well. None of their beers really stand out above the crowd of talent in Vancouver, but you also won’t pay a visit to the brewery and not be able to find a good beer to drink.
So the next time you want to indulge your inner Vancouverite, or you have a first date or your parents are in town and you want to impress them with how cool and sophisticated you are, head on down to Postmark. Their exposed brick walls make for excellent selfie backgrounds.
Quality: 11.1/20 (31st)
Standout: 3/5 (26th)
Diversity: 5.1/10 (30th)
Innovation: 2.6/5 (25th)
Experience: 8.9/10 (2nd)
TOTAL: 30.7 (25th)